About Us

The Preferred Advantage

Preferred simplifies and clarifies the complex financial lives of our high-net-worth clients. Through consultation, we create and implement a personalized plan that includes services ranging from monthly bill payment and reconciling all financial accounts to coordinating and liaising with other advisors, monitoring accounts for fraud and acting as a fiduciary.

Donna Olah-Reiken

CEO

Donna has decades of experience in the areas of finance, accounting and budget for large for-profit and nonprofit businesses. For the past 10 years she has run her own private consulting enterprise for small businesses helping them with their financial and back-office needs.

A BRIEF Q&A WITH DONNA

What has surprised you most since you began working in the field of daily money management?

Quite honestly, I am astonished at the lack of integrity of some of the advisers and family members I’ve come across who put their own needs in front of their client or loved one. Beyond dealing with people whose trust has been so traumatically broken, it’s been humbling to encounter so many women across a wide range of ages and levels of financial competency—some with little to no experience, others who are incredibly well-versed. But what they all had in common was the desire to have another set of eyes on their financials.

It became apparent to me that, regardless of experience level, so many of us need a sounding board to help navigate complex financial situations. I’m grateful to be able to offer that to them.

How did you get involved in this sort of work?

I was advising small businesses on their financials and a client asked me to pay the bills and monitor his mother’s account since she was starting to have cognitive issues. We took on the account because I have always enjoyed working with older people. I had never realized how real the need was for this population.

I started doing some research and began to understand how many baby boomers and other people need this kind of service either because of cognitive issues or because they simply wanted to spend their time and money on things they desired and didn’t want the burden of doing their own financials. Soon after, I began dealing with similar issues with my own mother and my father-in-law and it really brought home to me in a visceral way that if we weren’t helping them, they would have no one else to turn to.

What are the issues you see for the future of this industry?

When we started, we were only paying bills and monitoring accounts. Very quickly, we realized there was a need for additional services. Now our services are much more expansive including fiduciary services: power of attorney, trustees, executors as well as conservatorship.

One of the biggest issues for the industry is keeping up with the need. As the median age of our country increases, the need for our service and many other industries that focus on older people will increase too. Additionally, with more women in the workforce, it is important to be able to help these women manage their money.

Preferred works proactively to eliminate the stress and anxiety of managing your own financials.

Establishing and Adhering to a Clear Financial Path

Providing a Great Sense of Security

Adding a Layer of Checks and Balances to Your Financial Wellbeing

Eliminating Penalties and Fees for Nonpayment or Late Payment of Bills

Improving cash flow

Resolving Financial Issues in a Timely Fashion

We are a certified woman owned and operated business serving high net-worth women with their money management tools.

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Preferred has the ability to act as a power of attorney, trustee, executor and conservator.